Madras Mandi
A B2B & B2C wholesale grocery application for Jay Trading group who've been in this business since 1960.
Industry
Retail & E-commerce, Grocery
Region
India
Services
Web Development · Mobile App Development · UI/UX Design
Madras Mandi — what we built and why.
A B2B & B2C wholesale grocery application for Jay Trading group who've been in this business since 1960.
What we had to solve.
A six-decade-old wholesale grocery business translated into a modern app — without losing the trust customers built over years of phone-based ordering.
- 01
Translate a paper-and-phone wholesale operation into a modern app without losing the trust customers built over decades.
- 02
Serve two distinct audiences — bulk-ordering retailers and consumer households — from one product without compromising either.
- 03
Handle dynamic wholesale pricing tiers and credit terms on a per-customer basis.
- 04
Route, batch, and track orders across a fleet of delivery partners with live status.
- 05
Onboard staff who had never used a tablet without weeks of training.
Who built it.
- 1 Product designer
- 2 Mobile engineers
- 1 Web engineer
- 1 Backend engineer
- 1 QA lead
Built with.
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React
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Node.js
-
Figma
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Kotlin
-
Swift
-
{ 01 }
B2B retailer ordering app
Android-first ordering app for retailers — wholesale catalogue, customer-specific pricing, repeat-order shortcuts, and credit-term visibility.
-
{ 02 }
B2C consumer app
iOS and Android consumer app with a clean grocery-shopping flow, scheduled deliveries, and loyalty mechanics built in.
-
{ 03 }
Admin web portal
Pricing-tier management, customer credit terms, order ops, and a live operational dashboard the back office team owns.
-
{ 04 }
Fleet routing & live tracking
Order batching, route optimisation, and live tracking — with a delivery-partner companion view that doesn't need a desk to use.
-
{ 05 }
Tablet-friendly ops onboarding
A scoped admin UI tuned for staff who hadn't used a tablet before, with onboarding flows that meet the team where they are.
Highlights from the build.
Outcomes that matter.
A modern wholesale operation that keeps every relationship intact — phone-call rhythm replaced with structured data, without the team having to learn a new business.
-
2
Apps shipped on a shared backend
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60+
Retailers onboarded in the first month
-
<3s
Order placement on the retailer app
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−35%
Order-to-delivery time vs phone-based flow
Where it landed.
A six-decade family wholesale business, translated into a modern operation without forcing the team to abandon the relationships and rhythm that made it work in the first place.
Like what you see? Let’s build something for your team.
Related case studies.
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Speak to a senior
A senior engineer or designer joins the call within two working days to map your goals and constraints.
Get a real plan
A scope, an engagement model, and a delivery timeline tailored to your stage. No slideware.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.