Marketing Advisory

Marketing advisory services that turn a great product into one people hear about. Our b2b marketing consulting and go-to-market consulting help you find the message that lands, the channels worth funding, and the growth marketing advisory plan to grow, without burning the budget on guesses.

Book an advisory call
Rated 5.0 on Clutch Reviews
  • Positioning
  • Messaging
  • Go-to-Market
  • Growth Strategy
  • Channel Mix

85%

Long-term Partnerships

75%

Mid-to-Senior Engineers

5+

Avg. Years of Engineer Experience

98%

Would Recommend Us

These brands, Trust Us
Bandhan Bank logoPaywize logoDecathlon logoKurlon logoAirAsia logoSofttek logoNandi Toyota logoSABA Hospitality logoDimaak Tours logoMadras Mandi logoQoruz logoToneTag logoCurleyStreet Media logoEverest DX logoZEISS logoAditya Birla Group logoVIA-IOM logoPerkins&Will logoTalkwalker logoCovea logoHelp Cars logoLe Pain Quotidien logoMeltwater logoSangeetha logoOdessa logoBandhan Bank logoPaywize logoDecathlon logoKurlon logoAirAsia logoSofttek logoNandi Toyota logoSABA Hospitality logoDimaak Tours logoMadras Mandi logoQoruz logoToneTag logoCurleyStreet Media logoEverest DX logoZEISS logoAditya Birla Group logoVIA-IOM logoPerkins&Will logoTalkwalker logoCovea logoHelp Cars logoLe Pain Quotidien logoMeltwater logoSangeetha logoOdessa logo

This usually fits one of these spots.

Where are you right now?

01Pre-launch

You are about to launch and need a plan to be heard.

The product is nearly ready, but the launch is a blank page. Our go-to-market consulting and marketing advisory services help you shape the message and the first ninety days so the work does not land to silence.


A launch with a plan behind it.

02Flat growth

You are spending on marketing but it is not moving.

Budget is going out and the numbers are not coming back. Our growth marketing advisory and marketing strategy consulting help you find what is actually working, cut what is not, and double down where it counts.


Spend that earns its keep.

03No senior marketer

You need senior marketing thinking without a full-time hire.

You are not ready for a head of marketing, but you need that level of judgment on the big calls. Our fractional marketing and marketing advisory services give you the senior view on the days you need it.


Senior judgment, part-time.

What you get grounded in your numbers.

Marketing advisory services you can act on, not a 40-slide strategy

Our marketing advisory services start from what your data already tells you, then our b2b marketing consulting and marketing strategy consulting give you a plan small enough to execute and clear enough to measure.

Positioning and messaging

Say the thing that makes people lean in.

Audience and segment clarityCore message and proofCompetitive positioningMessaging your team can reuse

Marketing strategy consulting that sharpens who you are for, the problem you solve, and the words that make it click, so the rest of your marketing has something solid to stand on.

Go-to-market plan

Know exactly what to do in the first ninety days.

Channel selectionLaunch sequenceBudget and targetsA measurable first quarter

Go-to-market consulting that delivers a focused launch and growth plan with the channels, the sequence, and the metrics, built for the resources you actually have.

Channel and spend review

Stop funding what does not work.

Channel performance readSpend reallocationQuick winsA simple reporting view

Growth marketing advisory with a clear-eyed look at where your marketing money goes and what it returns, so you can cut the waste and back the winners.

Fractional marketing guidance

A senior marketer on call for the big decisions.

Regular strategy sessionsDecision supportHiring and vendor adviceA steady senior sounding board

Fractional marketing and ongoing marketing advisory services on the moments that matter, from launches to pricing to hiring your first marketer, without carrying a full-time salary.

Part of

Strategy & Innovation, our team for the decisions around the product, not just inside it.

See all Strategy & Innovation services

Built for every vertical.

Industries we know well

Financial services

Banking, payments, lending, and insurance, where security and compliance are not optional.

Healthcare

Patient-facing and clinical software built to handle sensitive data with care.

Logistics & supply chain

Tracking, routing, and operations software for work that moves in the real world.

Retail & commerce

Storefronts, marketplaces, and the systems behind them, built to handle real volume.

SaaS & startups

From a first release to a scaling platform, with the pace early teams need.

Real estate & hospitality

Booking, management, and guest software for property and stay businesses.

Why teams pick us for this.

Marketing advisory services from people who ship

We start from your data

Our marketing advisory services build the plan on your actual funnel and spend, so it fits your reality rather than a generic playbook.

Plans you can execute

We give you something small enough to act on this quarter, not a strategy deck that never leaves the drive.

We know the product side

Because we also build products, the marketing lines up with what the product can actually deliver.

Honest about fit

If paid channels are wrong for you right now, we will say so. The aim is growth that lasts, not a bigger ad bill.

Awards and Recognition

Our achievements display our capabilities

Zethic - The Manifest Most Reviewed Design Company in Bengaluru
Zethic - GoodFirms Top Development Company
Zethic - The Manifest Most Reviewed App Development Company in Bengaluru
Zethic - Clutch Top-Rated UI/UX Design Studio in India
Zethic - Rankwatch Top Web Development Agencies
Zethic - The Manifest Most Reviewed Web Developers in Bengaluru
Zethic - Top Developers Top Mobile App Developers in Bengaluru

How a marketing advisory services engagement runs

Our marketing advisory services learn your numbers, find the message, and leave you with a go-to-market consulting plan you can run this quarter. Practical, not theoretical.

Book an advisory call

{ 01 }· Week 1

Learn the numbers

We dig into your funnel, your spend, and what has worked so far, so the advice rests on evidence rather than instinct.

Funnel reviewSpend auditWhat is working

{ 02 }· Week 1 to 2

Find the message

We pin down who you are for and the words that make them care, then test that it holds up against the market.

PositioningMessagingValidation

{ 03 }· Week 2

Build the plan

We turn it into a focused go-to-market plan with channels, sequence, budget, and the numbers you will track.

ChannelsSequenceTargets

{ 04 }· Ongoing

Stay on call

If it helps, we stay on as a senior sounding board for the decisions that come up as you execute.

AdvisoryCheck-insCourse correction

Trusted voices. Real outcomes.

What Our Clients Say

Zethic - 5-star rated on Clutch
Young Onion logo

We truly appreciated their dedication, technical expertise, and problem-solving approach.

Young Onion

Department Head

★★★★★
Decathlon logo

I was blown away by the knowledge the team had about creatives, e-commerce, website design, and optimization.

Decathlon Sports India

Image Leader

★★★★★
Instarama logo

They have a good team of designers and project managers who help us with the designs using HTML, Angular, and React.

Instarama

COO

★★★★★
CodeGama logo

Their creativity stands out. A collaborative team that delivered high-quality solutions working closely with us.

CodeGama LLP

Business Developer

★★★★★
Qoruz logo

The product has become more intuitive and user-friendly. Load times dropped significantly after their work.

Qoruz

Co-Founder

★★★★★
CurleyStreet logo

Their commitment to timely delivery was impressive.

CurleyStreet Media

Business Development Rep

★★★★★
Young Onion logo

We truly appreciated their dedication, technical expertise, and problem-solving approach.

Young Onion

Department Head

★★★★★
Decathlon logo

I was blown away by the knowledge the team had about creatives, e-commerce, website design, and optimization.

Decathlon Sports India

Image Leader

★★★★★
Instarama logo

They have a good team of designers and project managers who help us with the designs using HTML, Angular, and React.

Instarama

COO

★★★★★
CodeGama logo

Their creativity stands out. A collaborative team that delivered high-quality solutions working closely with us.

CodeGama LLP

Business Developer

★★★★★
Qoruz logo

The product has become more intuitive and user-friendly. Load times dropped significantly after their work.

Qoruz

Co-Founder

★★★★★
CurleyStreet logo

Their commitment to timely delivery was impressive.

CurleyStreet Media

Business Development Rep

★★★★★
VIA IOM logo

Simply put, the quality of their code is excellent. They integrated third-party software and ensured GDPR compliance.

VIA IOM

Director

★★★★★
GD Farm Fresh logo

What impressed us most was how well they understood our brand and translated it into clean, thoughtful designs.

GD Farm Fresh

Director

★★★★★
The Studio logo

Their team was patient, courteous, responsive, and technically proficient throughout the entire project.

Studio by Nandita Manwani

Partner

★★★★★
SABA logo

Zethic Technologies generally delivers on time and in line with our requirements – deployed in 30+ countries.

SABA Hospitality

Executive Director

★★★★★
Coral logo

Zethic built the features specifically to match our internal workflow and business needs. Professional and on time.

Coral Publishers

Executive

★★★★★
Geordana logo

Zethic Technologies is a true partner.

Geordana

CEO

★★★★★
VIA IOM logo

Simply put, the quality of their code is excellent. They integrated third-party software and ensured GDPR compliance.

VIA IOM

Director

★★★★★
GD Farm Fresh logo

What impressed us most was how well they understood our brand and translated it into clean, thoughtful designs.

GD Farm Fresh

Director

★★★★★
The Studio logo

Their team was patient, courteous, responsive, and technically proficient throughout the entire project.

Studio by Nandita Manwani

Partner

★★★★★
SABA logo

Zethic Technologies generally delivers on time and in line with our requirements – deployed in 30+ countries.

SABA Hospitality

Executive Director

★★★★★
Coral logo

Zethic built the features specifically to match our internal workflow and business needs. Professional and on time.

Coral Publishers

Executive

★★★★★
Geordana logo

Zethic Technologies is a true partner.

Geordana

CEO

★★★★★

Ways to work with us.

Pick the engagement that fits your stage

The same senior team and the same way of working, shaped to how much you already have in-house. Most clients start with one and move between them as they grow.

Defined deliverable

Fixed-Scope Project

A scoped piece of work with a clear deliverable, timeline, and price. Best when the definition of done is clear.

  • Fixed price and timeline
  • Milestone-based delivery
  • Clear scope and acceptance criteria
  • Changes handled with cost transparency
  • Post-delivery warranty included
Get a fixed quoteClear from day one
Most popularEmbedded pod

Dedicated Team

A senior pod embedded in your tools and rituals, shipping every sprint. Best when you want capacity without a long hiring cycle.

  • Full-time senior people
  • Agile delivery in two-week sprints
  • Works in your tools and standups
  • Scale the pod up or down as you grow
  • Monthly billing, no annual lock-in
Discuss a teamOnboards in weeks

Questions, answered.

Marketing advisory services, in plain terms

Marketing advisory services are senior guidance focused on the decisions that matter most: who you are for, the message that lands, which channels to fund, and how to grow. Our b2b marketing consulting and marketing strategy consulting give you a clear plan grounded in your own numbers, plus optional fractional marketing as an ongoing senior sounding board, rather than a team that runs campaigns for you day to day.

Our marketing advisory services focus on the strategy and the direction: positioning, the go-to-market consulting plan, and the calls on where to spend. We can guide your in-house team or a delivery agency on execution, but the value our marketing strategy consulting adds is the senior thinking that makes the execution worth doing.

Not at all. That is exactly when marketing advisory services help most. Our b2b marketing consulting and fractional marketing give you the senior judgment you are missing, in plain language, so you can make confident calls on launches, messaging, and spend without hiring a full-time lead before you are ready.

A typical agency sells execution: running ads, producing content, managing channels. Marketing advisory services sell judgment: deciding what is worth doing in the first place. Many clients use our go-to-market consulting and growth marketing advisory to set the direction, then use an agency or their own team to carry it out.

The marketing advisory services plan itself takes about two weeks. Some changes, like fixing your message or reallocating spend away from a dead channel, show up quickly. Durable growth marketing advisory takes longer, and we are upfront about which is which so you are not sold an overnight fix.

Marketing not landing the way it should?

Tell us what you are launching or where growth has stalled. A senior advisor replies within one working day.

Zethic Clutch reviews
Zethic - The Manifest Most Reviewed Design Company in BengaluruZethic - GoodFirms Top Development CompanyZethic - The Manifest Most Reviewed App Development Company in BengaluruZethic - Clutch Top-Rated UI/UX Design Studio in IndiaZethic - Rankwatch Top Web Development AgenciesZethic - The Manifest Most Reviewed Web Developers in BengaluruZethic - Top Developers Top Mobile App Developers in Bengaluru

Tell us the goal

What you are launching or trying to grow. We sign an NDA so the details stay private.

We dig into the numbers

A senior advisor reviews your funnel and spend to see what is really happening.

You get a plan

A focused go-to-market plan with the message, the channels, and the metrics to watch.

Launch coming up? Book an advisory call