Curley Street The video-first WordPress site we built

Curley Street is an award-winning documentary and video production house in Bangalore. We built them a content-led WordPress site that puts reels and case films first, with custom post types so a non-technical team publishes work, press, and awards on their own. The hard part was serving high-resolution showreels without wrecking load times on slower Indian connections.

Social Media, Entertainment India
  • Web Development
  • CMS Integration
  • UI/UX Design
Curley Street The video-first WordPress site we built
About the project

Curley Street The video-first WordPress site we built - what we built and why.

Curley Street is an award-winning documentary and video production house in Bangalore. We built them a content-led WordPress site that puts reels and case films first, with custom post types so a non-technical team publishes work, press, and awards on their own. The hard part was serving high-resolution showreels without wrecking load times on slower Indian connections.

Challenges

What we had to solve.

A production house is judged by how its work plays on screen, so the site had to carry heavy video without feeling heavy.

  • 01

    Serving high-resolution showreels without wrecking page load on slower Indian connections

  • 02

    Designing a layout where motion and stills coexist without competing for attention

  • 03

    Giving a non-technical team full control over films, projects, and press

  • 04

    Keeping the brand restrained and editorial rather than flashy

  • 05

    Structuring the catalogue so older documentary work stays discoverable

Team

Who built it.

  • 1 UI/UX Designer
  • 2 WordPress Developer
  • 1 Frontend Developer
  • 1 Project Manager
Stack

Built with.

  • Figma
  • WordPress
  • MySQL
  1. { 01 }

    Showreel hero

    We built a muted autoplay reel that anchors the homepage, with a fallback for constrained bandwidth so the page still loads cleanly.

  2. { 02 }

    Project archive

    We built a filterable grid of films and documentaries with custom taxonomies for genre and client, so older work stays discoverable.

  3. { 03 }

    Editorial CMS

    We set up custom post types that let the team publish films, stills, and press notes without touching layout or code.

  4. { 04 }

    Press and awards

    We built a dedicated area to surface festival selections and recognition as they accumulate.

Results

Outcomes that matter.

Curley Street got an editorial platform that matches the quality of their films, and publishing new work became a self-serve task for the team.

  • 40%

    faster median page load

  • 2x

    more pages per session

  • 100%

    self-managed content

Sum up

Where it landed.

A restrained, video-first WordPress site that lets a documentary studio show rather than tell.

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