Founding Blockchain
We are a premier blockchain development company that specializes in application and platform design, development, and deployment. From ideation to completion.
Industry
Blockchain, Web3
Region
Global
Services
Web Development · CMS Integration
Founding Blockchain — what we built and why.
We are a premier blockchain development company that specializes in application and platform design, development, and deployment. From ideation to completion.
What we had to solve.
A bespoke marketing surface for an enterprise Web3 services firm — substance over template, fast despite heavy visuals, editable without engineering.
- 01
Communicate complex Web3 capabilities (DeFi, NFT, smart contracts, exchanges) to a non-technical buyer without diluting the substance.
- 02
Stand out in a crowded blockchain-services market dominated by template-driven sites that all look alike.
- 03
Translate a broad service catalogue into clear, cross-linked engagement paths so prospects could self-qualify before a call.
- 04
Empower a small marketing team to ship case studies and articles weekly without depending on developers.
- 05
Hit a Lighthouse Performance score above 90 on a graphics-heavy homepage with full-bleed media and motion.
Who built it.
- 1 Product designer
- 1 Frontend engineer
- 1 WordPress engineer
- 1 QA & launch lead
Built with.
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Figma
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WordPress
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{ 01 }
Brand-led design system
Typography, color, spacing, and motion tokens captured in Figma alongside a library of section blocks the marketing team can recombine into new pages without breaking the visual language.
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{ 02 }
Custom Gutenberg blocks
A focused set of WordPress blocks — hero, service grid, case study card, stat band, FAQ — instead of a page builder. Content is editable end-to-end with strict guardrails on layout.
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{ 03 }
Service & solution IA
A clear taxonomy across DeFi, NFT, smart contracts, and exchange development, with cross-links so prospects move naturally from a high-level capability to a concrete engagement path.
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{ 04 }
Performance pass
Lazy-loaded media, font subsetting, critical CSS, and responsive imagery to keep the homepage fast despite full-bleed motion and a heavy graphics budget.
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{ 05 }
Launch & handover
Staged release, sitemap and schema cleanup, GA4 and Search Console wired up, and a written runbook so the in-house team can ship new pages on day one.
Outcomes that matter.
A modern marketing surface that the Founding Blockchain team publishes to weekly without engineering involvement — fast, on-brand, and built to scale as their service catalogue grows.
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<2.0s
Largest Contentful Paint on the homepage
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94
Lighthouse Performance score (mobile)
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+38%
Time on site after launch vs. previous template
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12
Reusable Gutenberg section blocks shipped
Where it landed.
A practical brand site that does its real job — turning enterprise interest into discovery calls — without locking the team into a fragile theme. The Gutenberg block library means new case studies and service pages ship in hours, not weeks, and the brand stays consistent as the catalogue grows.
Like what you see? Let’s build something for your team.
Related case studies.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.
Share your context
Idea stage, mid-build, or scaling — tell us where you are. We sign an NDA before any specifics.
Speak to a senior
A senior engineer or designer joins the call within two working days to map your goals and constraints.
Get a real plan
A scope, an engagement model, and a delivery timeline tailored to your stage. No slideware.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.