Instarama The marketing site we built for a productized dev shop

Instarama is a web and hybrid mobile development company serving SMBs with pre-built, customizable solutions. We built the marketing site in vanilla HTML, CSS, JavaScript, and PHP to explain a productized service. The work was making a ready-made-but-customizable offering legible to small-business buyers.

SaaS Global
  • Web Development
  • Backend Engineering
Instarama The marketing site we built for a productized dev shop
About the project

Instarama The marketing site we built for a productized dev shop - what we built and why.

Instarama is a web and hybrid mobile development company serving SMBs with pre-built, customizable solutions. We built the marketing site in vanilla HTML, CSS, JavaScript, and PHP to explain a productized service. The work was making a ready-made-but-customizable offering legible to small-business buyers.

Challenges

What we had to solve.

The site had to explain a productized service that ships fast yet still flexes per client, while staying performant on plain web tech.

  • 01

    Packaging pre-built solutions that still flex per client

  • 02

    Keeping templates scalable as small businesses grow

  • 03

    Maintaining a consistent experience across web and hybrid mobile

  • 04

    Designing a marketing site that explains a productized service

  • 05

    Keeping the front end performant with vanilla web tech

Team

Who built it.

  • 1 Frontend Engineer
  • 1 Backend Engineer
  • 1 Product Designer
  • 1 QA Engineer
Stack

Built with.

  • CSS
  • JavaScript
  • HTML5
  • Figma
  • PHP
  1. { 01 }

    Pre-built solutions

    We built pages that frame ready-made templates as a fast starting point for SMBs.

  2. { 02 }

    Customization

    We built messaging that shows how each solution adapts to a client's brand and needs.

  3. { 03 }

    Hybrid mobile

    We built positioning for a single build that targets both web and mobile.

  4. { 04 }

    Scalable foundation

    We built the site to communicate an architecture meant to grow with the business.

Results

Outcomes that matter.

The client got a clear marketing front for a productized web and mobile service aimed at SMBs.

  • Web + mobile

    Single delivery

  • Pre-built

    Starting templates

  • SMB

    Target market

Sum up

Where it landed.

A marketing site that explains Instarama's productized web and hybrid mobile delivery.

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