Kurlon 3D mattress visualization we designed

Kurlon makes mattresses, pillows, and home comfort furniture. We designed AR/VR-ready 3D product visualizations in Figma that let shoppers open up a mattress and see its construction before they buy. The hard part was turning a tactile comfort attribute into something legible on a screen.

AR/VR, Retail & E-commerce India
  • UI/UX Design
Kurlon 3D mattress visualization we designed
About the project

Kurlon 3D mattress visualization we designed - what we built and why.

Kurlon makes mattresses, pillows, and home comfort furniture. We designed AR/VR-ready 3D product visualizations in Figma that let shoppers open up a mattress and see its construction before they buy. The hard part was turning a tactile comfort attribute into something legible on a screen.

Challenges

What we had to solve.

Conveying how a mattress feels through a screen is genuinely difficult, and the catalog ran across many SKUs that all had to look consistent.

  • 01

    Representing internal foam, spring, and coir layers in a way customers could understand

  • 02

    Maintaining visual consistency across a broad product range

  • 03

    Keeping 3D assets light enough for smooth web and AR delivery

  • 04

    Aligning visualization design with established brand guidelines

  • 05

    Designing interactions that work across desktop and mobile contexts

Team

Who built it.

  • 2 3D Visualization Designer
  • 1 UI/UX Designer
  • 1 Art Director
  • 1 Project Manager
Stack

Built with.

  • Figma
  1. { 01 }

    Layered cutaways

    We designed interactive cross-sections that reveal the foam, coir, and spring layers inside each mattress, so the internal build is something a shopper can actually see.

  2. { 02 }

    Finish previews

    We made fabric and finish options switchable and rendered them consistently across the catalog.

  3. { 03 }

    AR-ready assets

    We prepared 3D models light enough for in-room placement and close inspection on supported devices.

  4. { 04 }

    Design system

    We built a reusable visual language so every new product slots into the same presentation pattern.

Results

Outcomes that matter.

Shoppers could understand how each mattress is constructed, which gave them a more confident path to purchase across the range.

  • Multi-SKU

    Catalog coverage

  • AR-ready

    3D asset pipeline

  • Brand-aligned

    Visual consistency

Sum up

Where it landed.

We turned a tactile product category into an explorable visual experience for Kurlon, presenting comfort that customers cannot physically touch online.

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