Pinlearn
Pinlearn is an EdTech platform that helps tutors run their own online teaching business — with profile pages, course listings, and a booking funnel built for converting interested learners into students.
Industry
EdTech
Region
Global
Services
Web Development · CMS Integration · UI/UX Design
Pinlearn — what we built and why.
Pinlearn is an EdTech platform that helps tutors run their own online teaching business — with profile pages, course listings, and a booking funnel built for converting interested learners into students.
What we had to solve.
A self-serve marketing surface for an EdTech marketplace — flexible enough for any subject, fast enough to rank, owned by the marketing team.
- 01
Translate a tutor-marketplace product into a marketing site that converts without dragging the tutor team into customer support.
- 02
Build editable tutor profiles and course pages flexible enough for any subject vertical.
- 03
SEO for 100+ subject pages without thin-content penalties.
- 04
Performance on a page tree that grows with every new tutor.
- 05
Hand the site over to the marketing team to run without engineering.
Who built it.
- 1 Product designer
- 1 Frontend engineer
- 1 WordPress engineer
- 1 SEO & content specialist
Built with.
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Figma
-
WordPress
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{ 01 }
Tutor profile templates
Editable profile blocks for credentials, sample sessions, schedules, and reviews — all structured so they can be cross-referenced from subject pages.
-
{ 02 }
Subject-page system
A scalable subject-page system across 100+ verticals with shared SEO scaffolding and per-subject editorial space.
-
{ 03 }
Conversion-focused booking funnel
A short, friction-aware funnel that captures intent up front and hands warm leads to the right tutor.
-
{ 04 }
Performance pass
Image optimisation, font subsetting, and critical CSS so the site stays fast as the directory grows.
-
{ 05 }
Marketing-team handover
A documented runbook and block library so the marketing team owns the site post-launch — no eng tickets required.
Outcomes that matter.
A self-serve marketing surface where the team ships new subjects, tutors, and offers without filing tickets — and the booking funnel still converts.
-
100+
Subject pages with structured tutor data
-
90
Lighthouse Performance score (mobile)
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+35%
Qualified-tutor signup rate vs prior site
-
0
Eng tickets to ship a new subject page
Where it landed.
An EdTech marketing surface that grows with the catalogue — every new subject, tutor, and offer ships without engineering, and the page tree stays fast as it scales.
Like what you see? Let’s build something for your team.
Related case studies.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.
Share your context
Idea stage, mid-build, or scaling — tell us where you are. We sign an NDA before any specifics.
Speak to a senior
A senior engineer or designer joins the call within two working days to map your goals and constraints.
Get a real plan
A scope, an engagement model, and a delivery timeline tailored to your stage. No slideware.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.