Pinlearn
Pinlearn is an EdTech platform that helps tutors run their own online teaching business — with profile pages, course listings, and a booking funnel built for converting interested learners into students.
- Web Development
- CMS Integration
- UI/UX Design
Pinlearn - what we built and why.
Pinlearn is an EdTech platform that helps tutors run their own online teaching business — with profile pages, course listings, and a booking funnel built for converting interested learners into students.
What we had to solve.
A self-serve marketing surface for an EdTech marketplace — flexible enough for any subject, fast enough to rank, owned by the marketing team.
- 01
Translate a tutor-marketplace product into a marketing site that converts without dragging the tutor team into customer support.
- 02
Build editable tutor profiles and course pages flexible enough for any subject vertical.
- 03
SEO for 100+ subject pages without thin-content penalties.
- 04
Performance on a page tree that grows with every new tutor.
- 05
Hand the site over to the marketing team to run without engineering.
Who built it.
- 1 Product designer
- 1 Frontend engineer
- 1 WordPress engineer
- 1 SEO & content specialist
Built with.
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Figma -
WordPress
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{ 01 }
Tutor profile templates
Editable profile blocks for credentials, sample sessions, schedules, and reviews — all structured so they can be cross-referenced from subject pages.
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{ 02 }
Subject-page system
A scalable subject-page system across 100+ verticals with shared SEO scaffolding and per-subject editorial space.
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{ 03 }
Conversion-focused booking funnel
A short, friction-aware funnel that captures intent up front and hands warm leads to the right tutor.
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{ 04 }
Performance pass
Image optimisation, font subsetting, and critical CSS so the site stays fast as the directory grows.
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{ 05 }
Marketing-team handover
A documented runbook and block library so the marketing team owns the site post-launch — no eng tickets required.
Outcomes that matter.
A self-serve marketing surface where the team ships new subjects, tutors, and offers without filing tickets — and the booking funnel still converts.
-
100+
Subject pages with structured tutor data
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90
Lighthouse Performance score (mobile)
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+35%
Qualified-tutor signup rate vs prior site
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0
Eng tickets to ship a new subject page
Where it landed.
An EdTech marketing surface that grows with the catalogue — every new subject, tutor, and offer ships without engineering, and the page tree stays fast as it scales.
Like what you see? Let’s build something for your team.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.
Share your context
Idea stage, mid-build, or scaling — tell us where you are. We sign an NDA before any specifics.
Speak to a senior
A senior engineer or designer joins the call within two working days to map your goals and constraints.
Get a real plan
A scope, an engagement model, and a delivery timeline tailored to your stage. No slideware.
Have a project in mind?
Tell us where you are — pre-discovery, mid-build, or scaling. A senior engineer or designer will reply within one working day. No SDR, no slideware.